Putine locuri au ramas neocupate inca la conferinta de marketing BRAND BUILDING, organizata de Piata in ziua de 26 martie la hotelul Ramada Plaza, in sala Europa, eveniment la care sunt asteptati sa participe aproximativ 100 de marketeri din cele mai mari companii de retail si FMCG. Au confirmat participarea companii de retail precum: Carrefour, Cora, Mega Image, Metro, Annabella, reteaua de magazine Agricola, dar si mari companii furnizoare de bunuri si servicii ca: Unilever, Ursus Breweries, Albalact, Mondelez, Cris-Tim, Coca-Cola, Marathon, Coty, Vincon, Contrast, Cotnari, Meda, Prutul, ISRA Center, Grup Sapte, FM Logistic, MPC Trade Marekting Services, Mercury Research si altii.
BRAND BUILDING, editia a treia a conferintei anuale de marketing organizata de Piata, are sustinerea partenerilor principali Carrefour Romania, Adnote, Albalact, Cris-Tim, Eco-Rom Ambalaje, Mondelez Romania, Unilever South Central Europe si Ursus Breweries, precum si a brandurilor Algida, Dero, Coccolino, Domestos, Delikat, Dove, Delma si Rama (din portofoliul Unilever), Milka, Barni, Belvita, Tassimo, Jacobs si Poiana (din portofoliul Mondelez) si a brandului Zuzu apartinand Albalact. Partenerii media ai conferintei sunt AdPlayers, RisCo, IQads, Smark si HotNews.
Conferinta BRAND BUILDING beneficiaza de participarea ca speakeri a unora dintre cei mai apreciati marketeri in domeniul bunurilor de larg consum: Teodora Juravle – manager comunicare marketing la Carrefour Romania, Gabriela Cretu – global brands director la Ursus Breweries, Cristina Miclea – director de marketing la Albalact, Monica Tamas – senior brand manager household cleaners la Unilever, Marius Brinzea – director de marketing la Eco-Rom Ambalaje, Mihai Bogoi - strategic marketing manager la Cris-Tim, Alice Mihai – business development director la ISRA Center, Simona Hancu - director de marketing la Vincon Romania si Ioan Simu – director general la Mercury Research.
Tema centrala a conferintei care se va desfasura in 26 martie la Ramada Parc Hotel este consolidarea brandurilor prin inovare, optimizare sortimentala si comunicare eficienta bazata pe creativitate in dialogul cu consumatorii.
