Sorin Ichim este, de la inceputul acestui an, noul director de marketing la Caroli Foods. Acesta a lucrat, in perioada 2003-2006 la Vincon Vrancea, unde a detinut aceeasi functie.

Sorin Ichim a mai lucrat ca Marketing Manager la Germanos in 2002 iar in 2003 la Top Services (companie din acelasi grup ca TopBrands Distribution).

Intre anii 1999-2001, Ichim a detinut pozitia de Brand Manager &Sponsorship (pe marcile Ursus, Timisoreana, Pilsner Urquell, Keller) si Special Events Manager la South African Breweries, unde a administrat, pentru doi ani si jumatate, un proiect important de marketing, respectiv Divizia A Ursus.Alte functii detinute au fost Creative Department Manager si Co-Marketing Analyst la Connex, director de publicitate la Ana Group. >